Managing the Vigilante Customer:   Cool Headed Solutions to Hot Headed Conflicts

Even the best builders and remodelers occasionally encounter difficult customers who just can’t be pleased.   Learn to identify the warning signs, prevent customer dissatisfaction, and defuse conflicts through the use of non-confrontational techniques.

The Art of Effective Negotiations

Everyday we are put into situations that require coming to agreement with another party whether it’s with a client, co-worker, or family member.   Learn the skills it takes to get what you want without leaving the other party feeling resentful.   These lessons apply to every facet of life and can be used for a lifetime.

Passionate Referrals: The New Acre of Diamonds

Unless you’re Bill Gates, you cannot afford to buy every new customer.   There simply aren’t enough marketing dollars in the budget.   What you can afford is to cultivate lasting and loyal relationships with your current and past customers.   Learn what is takes to convert a loyal customer into a passionate referral.    

It’s All About ME: Marketing the Emotion of Your Homes

Emotion is the prevailing force in all decision-making, and today’s buyers demand strategies that appeal to their hearts, not just their heads. Learn to incorporate emotion into your value equation so that your buyers feel connected, not just informed.

Professional Presentations That Sell

“Quality is expected beyond the ‘sticks and bricks’. If the presentation is poorly packaged, it’s impossible to see quality clearly.”  Regardless of how well you design and build your product, the first deciding factor for the customer is YOU - who you are and how well you present yourself. Learn the simple techniques necessary to professionally package and deliver your presentation.  

PowerPoint Presentations for the Non-Technical Builder and Remodeler

Technology is here to stay, and it’s improving sales performance every day.   PowerPoint is a simple, professional presentations package that allows builders and remodelers of all sizes to improve the look and feel of their presentations.   Learn the basic guidelines for preparing and presenting an effective PowerPoint presentation.

Team Think: The Challenge of Shared Excellence

No man is an island. Companies that develop strong teams always out-perform companies that are disconnected. Learn the strategies involved in recruiting and coaching a strong team, from the inside out. Review the results of similar businesses and the awesome journeys they have traveled toward exceptional performance.

Branding: It’s Not Just For Livestock Anymore!

In the new, twenty-first century marketplace, exceptional companies will do more than build great products and deliver great service.   The prosperous ones will build great brands – brands that are desired, trusted and long lasting.   Learn how to transcend the tangible aspects of your product and create a deeper, more enduring relationship with your customers by creating your own brand DNA.

Destination Loyalty: Taking Customer Service to the Right Level

Your greatest potential revenue stream doesn’t come from your next advertising blitz, slickmarketing campaign or even your latest and greatest product development.   It comes from your best customers…the ones you’ve already recruited.   Learn how to convert regular customers into loyal, raving fans.   See for yourself how powerful customer-centered communication techniques can impress your customers and provide you the unlimited opportunities your competition is missing.   Learn to build your sales future on passionate customer referrals, instead of hit and miss leads.

Setting Yourself Apart: Providing an Unbeatable Bundle of Services

Regardless of your product and service, you must be able to offer more than the ‘big boys’ or the competition down the street.   How you bundle and market your offerings makes the difference in how you are accepted in this fiercely competitive marketplace.   Learn how to develop a marketing and presentation strategy that sets you apart from the masses.   Understand the strategies involved in identifying the needs and hot buttons of your potential clients, and how to address those needs head on.   Learn to how to make price secondary to size and service in their selection process.